Emmy Award Winning Writer, Senior Editor & Video Host
New York, NY
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A passionate storyteller with a robust background in digital journalism, including film and TV analysis, hosting interviews and writing reviews, brings a unique blend of creative vision and strategic execution. With extensive experience in leading impactful content initiatives and a deep love for cinema, TV and Sports, has consistently driven audience engagement and growth through innovative multimedia projects for brands like ABC News and Good Morning America.
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Skills
Content Strategy and Development - Content Creation and Curation - Multimedia Storytelling - Audience Growth and Development - Film Analysis and Critique - Content Execution - Innovative Content Solutions - SEO and Analytics - Media & Entertainment Knowledge -
Team Leadership and Alignment - Mentorship and Coordination - Data Driven - Generative AI - AI Video Editing
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TD Bank - Senior Editor (2020 - Present)
• Led a company-wide content overhaul, creating human-led narratives and more in-depth coverage of new products and brand initiatives.
• Spearheadedthelaunchoftheaward-winningBigRockproject,'BackboneoftheEconomy,'tosalutecustomers,communities,andcolleagues. • Increased TD's brand perception and sentiment by more than 40% in just two years.
• Used SEO, AI and analytics to streamline content and scale production up 10-15% Year-over-year.
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Nerd Initiative- Co-Founder & Content Director (2022 - Present)
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Co-founded a fresh content collective based on the vision 'Create without Fear,' a safe space for 70+ content influencers, with a combined
following of 5+ million.
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Improved content creation efficiency from the ground up through a user-friendly website, social platforms, third-party tools and a managed
Discord server to help the team pitch, create and publish diverse content.
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Managed multiple teams and fostered creativity to drive innovation and growth, leading to more than 50K unique views per month.
Company Description
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Boosted brand recognition by 20% by developing new "Good Morning America" digital voice with Emmy-winning team.
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Enhanced revenue by at least 5% month over month by optimizing branded content collaborations with analytics and vendor partnerships.
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Managed a team of writers and producers to create multi-layered content not only for our new website but for social media and Over the Top
platforms like Hulu and YouTube.
Good Morning America - Reporter | Editor | Producer (2018 - 2019)
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Collaborated with production team to create engaging content for Marvel fans.
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Managed social media presence to increase audience engagement and show visibility.
ABC News
Entertainment, Film and TV Reporter
Company Description
• Increased page views by 300% through a strategic overhaul and a focus on breaking news coverage.
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ABC News - Co-Host, 'Inside Marvel,' Senior Entertainment Reporter (2013-2018)
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Boosted audience engagement in live video by 5x via producing and co-hosting 'Inside Marvel' covering news and initiatives from Marvel
Entertainment and leveraging their social channels and audiences.
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Enhanced article reach by 200% in some cases through expert interviews on Marvel's latest releases, conversations with Marvel talent and
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Collaborated with SEO, Analytics, and Business Development to analyze data and drive further traffic growth.
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Leveraged the Walt Disney brand and sister companies like Marvel to expand coverage of pop culture, increasing site visits and ROI for
sponsors.
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New York University - Master of Arts (M.A.) Digital Journalism
University of Florida - Master of Science (M.S.) Business Administration and Management
University of Florida - Bachelor of Science (B.S.) Journalism, Communications
1 hr
Creative Meeting
1 hr
Creative Meeting
1 hr
Creative Meeting